Executive visibility has become a board-level asset

A decade ago, the regional chief executive who avoided the press was considered prudent. Today that same posture reads as absence, and absence is filled by other voices.

Reputation is not built during a crisis. It is withdrawn from, during a crisis.

Dr. Sarah Daher

The most effective programmes are narrow: a defined point of view, a small number of credible platforms, and a consistent bilingual voice maintained over years rather than quarters.