Tuesday, 27 October 2026Abu Dhabi · Dubai · Sharjah
Search
Latest
EventsUAE AI & Emerging Technology Forum, Dubai World Trade CentreEventsDubai Strategic Communications Forum, DIFC Conference Centre, DubaiInterviewViktoria Soltesz, PSP Angels: “Most companies do not have a payment problem. They have a structure problem th…”InterviewLayla Al Hashimi, Emirates Industrial Holding: “Operational excellence is quiet work. It only becomes visible when you stop do…”ReportEmirates Leadership Conference: Succession, governance and the next generation of Gulf executives.PodcastEpisode 18: The structure behind the moneyNewsHana-chan: The Social Robot Redefining Emotional Care – A Special Showcase from the Abu Dhabi Health SummitNewsفادي عماش: أبوظبي نحو جيل جديد من الفنادق… ذكية في تقنياتها وإنسانية في ضيافتهاVideoViktoria Soltesz in conversation
Episode 15 · Strategic Communications

The Arabic standard

with Dr. Sarah Daher, Executive Director, Smart Media

6 Aug 202634 min
Listen to episode 15 · 34 minAudio will be available here shortly.

Register, formality and cultural framing, why literal translation fails executive communication in the Gulf.

Arabic editorialTranslationExecutive messaging